Steve Hoenisch :: Technical Writer, Editor, XML Programmer, SEO Specialist
info@criticism.com         Status: In Seattle | View in PDF

Summary

  • Experience: More than 10 years in technical writing and editing at such companies as AT&T, Verizon Wireless, and Microsoft. More than 6 years of experience as an editor at such daily newspapers as The Hartford Courant.
  • Education: Master's degree in linguistics.
  • Languages: XML, XSLT, XSL-FO, CSS, HTML, PHP.
  • Tools: XMetaL, Epic Editor, FrameMaker, Dreamweaver, XMLSpy, Turbo XML, Visio, MS Office, RoboHelp, HTML Help Workshop.
  • XML applications: DITA, DocBook, NewsML, Dublin Core, PRISM Controlled Vocabulary, TEI, MAML.
  • Content management systems: Documentum, Mark Logic, Vignette, DocStudio.
  • Technologies: Linux, Apache HTTP Server, Apache FOP, MySQL, SQL Server, Active Directory, Kerberos, LDAP, SNMP, SOAP, REST, JavaScript, CIFS, NFS, XQuery.
  • Knowledge: Information security, compliance, storage, big data, search, data governance, content analysis, content management, publishing, natural language.
  • Previous projects: Wrote white papers and technical manuals for IT pros. Put in place a fully automated editorial production system with DocBook, XSLT, XSL:FO, HTML Help Workshop, and Apache FOP to publish documentation from a single XML source to four formats. Built XML applications for single sourcing at Verizon Wireless. Engineered XML content for search engine optimization (SEO) at Reed Business Information. Managed a DTD for magazines. Developed XML authoring and single-sourcing systems. Wrote help topics for Microsoft Office 2008 for Mac.
  • Keywords: Search engine optimization (SEO), technical editing, single-sourcing, structured authoring, user assistance, white papers, taxonomies, information architecture, web services, data standards, continuous publishing.
  • Publications: Writing published in XML Journal, The Hartford Courant, and the Chicago Tribune.

Experience

Technical Editor and Writer, Likewise

Likewise Software develops enterprise software for cross-platform interoperability. June 2007 to present:
  • Wrote and edited technical white papers for IT pros and security managers.
  • Wrote three book-length guides to help IT professionals manage Linux, Unix, and Mac computers with Microsoft Active Directory.
  • Served as editor for all technical documents and most marketing content, including developmental editing, substantive editing, and copy editing.
  • Developed a highly successful SEO program.
  • Engineered XML and HTML content and metadata for search engine optimization.
  • Implemented and customized an XML content authoring system with DocBook.
  • Put in place a fully automated editorial production system with DocBook, XSLT, XSL:FO, HTML Help Workshop, and Apache FOP to publish documentation from a single XML source to four formats: PDF, compiled help, single-file HTML, and a web site with more than 300 pages.
  • Provided leadership and decision making for content modeling, editing, production, automation, and search engine optimization.
Accomplishments: Designed and implemented a complete standards-based publishing program that efficiently linked components for structured authoring, single sourcing, automated production, SEO, and continuous publishing.

Technical Writer, Microsoft

User Assistance, Macintosh Business Unit and Windows Enterprise Management Division (Contractor with Sakson & Taylor.) May 2006 to May 2007:
Accomplishments: Wrote the core topics for Office for Mac. They contain conditional content and appear in all the applications.

Data Standards Manager (XML Specialist), Reed Business Information

Content Management Center of Excellence, Reed Business Information. A major international publisher, Reed publishes print and online magazines such as Variety and Publisher's Weekly. March 2005 through January 2006:
  • Engineered XML and HTML content and metadata for search engine optimization (SEO).
  • Wrote system evaluations, design proposals, and standards for an XML content management system.
  • Managed a custom DTD for Epic Editor. The DTD defined the metadata, structure, and semantics of magazine articles.
  • Evaluated content management systems, classification systems, and taxonomies for XML content from several hundred magazines.
  • Steered decision making on the enterprise-wide use of XML applications, content management systems, taxonomies, and search engine optimization.
Accomplishments: Helped engineer and test a content management system. Designed a process and architecture for managing taxonomies and classifying XML content.

Technical Writer, Verizon Wireless

Commercial Data Systems unit of Verizon Wireless. (Consultant with Conversion Services International.) November 2000 through November 2004:
  • Wrote reference topics, manuals, and engineering standards for customer-facing systems that provided mobile data services, such as text messaging.
  • Created content models, developed document type definitions, programmed XSLT stylesheets, and coded web sites.
Accomplishments: Put in place an XML authoring and single-sourcing system with DITA and XMetaL to automate production and make content reusable. Built an intranet site that gave engineers rapid access to hundreds of key documents, cutting the time to resolve system problems.

XML Document Engineer, FPML

FPML is the Financial Products Markup Language, an XML standard for processing derivatives. (Part-time consultant with Essential Data Services.) 2001:
  • Created a DTD for structuring the FPML standard in XML.
  • Wrote XSLT stylesheets for publishing the standard.

Process Manager, Concert

Concert was the global venture between AT&T and British Telecom. (Recruited in house from AT&T.) 2000:
  • Wrote manuals on how to provide global IP services to corporate customers.
  • Engineered processes for delivering IP services.

Content Author, AT&T

AT&T Managed Internet Service (consultant). 1999:
  • Wrote guides on how to set up Internet and telecommunication services for corporate clients.
  • Managed the unit's web site.
Accomplishments: Redesigned the unit's intranet site to help engineers find documents, resulting in faster delivery of services to customers. Selected to work at Concert based on merit.

Copy Editor, The Hartford Courant

Hartford, Conn. (daily circulation: 235,000). 1990-1993:
  • Managed the editing and layout of two editions daily, including the local section's front page.
  • Edited news and features; wrote headlines and captions.
  • Wrote macros for processing text and SGML.
Accomplishment: Helped launch a new edition.

Copy Editor, American Banker

New York, N.Y. (daily national circulation: about 14,500). 1994:
  • Edited news and feature articles, wrote headlines and captions.
  • Laid out and paginated the newspaper, including the front page.

Copy Editor, The Salem Evening News

Salem, Mass. (daily circulation: 32,000). 1988-1990:
  • Designed and edited the front page.
  • Rewrote news stories.

Freelance Editor

  • New York Daily News (daily circulation: more than 725,000; the sixth largest U.S. newspaper).
  • Willamette Week newspaper, Portland, Ore. (weekly circulation: about 75,000).
  • New Age Journal magazine, Boston, Mass. (bimonthly national circulation: 200,000).
  • Michael Friedman Publishing Group, New York, N.Y.
  • Royal Media Group, New York, N.Y. 1995-1998.

Education

Master's Degree: Linguistics, The Graduate Center, City University of New York.
Postgraduate work in the Ph.D. Program in Linguistics, The Graduate Center, City University of New York. Additional postgraduate work in philosophy, sociology, psychology, and cognitive science.
Bachelor's Degree: University of Oregon, Eugene, Ore. Major: philosophy; minor: economics. Activity: Editorial Page Editor of the Oregon Daily Emerald.

Publications

XML Journal. Wrote a series of columns on XML (2002).