Steve Hoenisch :: Solutions Architect and Technical White Paper Writer         Status: In Seattle


  • Focus: Writing influential technical white papers that demonstrate thought leadership on emerging technologies.
  • Experience: More than 10 years in marketing communications, technology writing, and consulting at such companies as EMC, Likewise Software, Reed Business Information, AT&T, and Verizon Wireless. More than 6 years as an editor at such daily newspapers as American Banker and The Hartford Courant.
  • Education: Master's degree in Linguistics.
  • Knowledge: Storage systems, analytics, data science, information security, regulatory compliance, search, content analysis, cognitive psychology, publishing, cloud computing, data standards, data access protocols, Hadoop.
  • Keywords: Big data, strategic solutions, consulting, solution architecture, search engine optimization (SEO), marcom, strategic communications, white papers.
  • Publications: Writing published in XML Journal, The Hartford Courant, and the Chicago Tribune.


Solutions Architect and White Paper Writer, EMC Emerging Technologies Division

EMC Emerging Technologies Division makes distributed systems to store big data. 2012 to present:
  • Wrote influential technical white papers that demonstrated thought leadership on emerging technologies.
  • Wrote popular best practices guides that demonstrated technical authority on complex technologies.

Principal Technical Marketing Writer and Technical Editor, Likewise Software

Likewise Software develops enterprise software for cross-platform interoperability at the intersection of storage, identity, compliance, and security. Likewise was acquired by EMC. 2007-2011:
  • Provided thought leadership and decision making for marketing communications, content strategy, technical documentation, content marketing, and search engine optimization.
  • Wrote influential technical white papers on compliance, security, storage, analytics, and big data.
  • Performed developmental editing, substantive editing, and copy editing for technical documents and marketing content.
  • Developed a highly successful SEO program; engineered content and metadata for SEO.
  • Wrote book-length guides to help IT pros manage Linux, Unix, and Mac systems with Active Directory.
  • Designed and implemented a standards-based publishing system that efficiently linked components for structured authoring, single sourcing, automated production, SEO, and continuous publishing.

Data Standards Manager (Solution Architect and Publishing Consultant), Reed Business Information

Content Management Center of Excellence, Reed Business Information. A major international publisher, Reed publishes print and online magazines such as Variety and Publisher's Weekly. 2005-2006:
  • Steered decision making on the enterprise-wide use of XML applications, content management systems, taxonomies, and search engine optimization.
  • Wrote design proposals and standards for an XML content management system.
  • Engineered XML and HTML content and metadata for search engine optimization (SEO).
  • Managed a custom DTD that defined the metadata, structure, and semantics of magazine articles.
  • Evaluated content management systems, classification systems, and taxonomies for XML content.
  • Helped engineer and test a content management system.
  • Designed a process and architecture for managing taxonomies and classifying XML content.

XML Architect and Technical Writer, Verizon Wireless

Commercial Data Systems unit of Verizon Wireless. (Consultant with Conversion Services International.) 2000-2004:
  • Wrote position papers, guides, and engineering standards for customer-facing systems that delivered mobile data services, such as text messaging.
  • Developed content models, document type definitions, XSLT stylesheets, and web sites.
  • Implemented an XML authoring and single-sourcing system with DITA and XMetaL to automate production and reuse content.

XML Publishing Consultant, FPML

FPML is the Financial Products Markup Language, an XML standard for processing derivatives. (Part-time consultant with Essential Data Services.) 2001:
  • Provided consulting on publishing the FPML standard.
  • Created a DTD to structure the standard in XML and wrote XSLT stylesheets to publish it.

Technology Writer and International Process Manager, Concert and AT&T

Concert was the global venture between AT&T and British Telecom. 1999-2000:
  • Wrote guides on delivering global telecommunications services to international corporate customers.
  • Engineered processes for delivering IP services.

Editor for Newspapers, Magazines, and Books

  • New York Daily News (daily circulation: more than 725,000; the sixth largest U.S. newspaper).
  • The Hartford Courant, Hartford, Conn. (daily circulation: 235,000).
  • American Banker, New York, N.Y. (daily national circulation: about 14,500).
  • The Salem Evening News, Salem, Mass. (daily circulation: 32,000).
  • New Age Journal magazine, Boston, Mass. (bimonthly national circulation: 200,000).
  • Michael Friedman Publishing Group, New York, N.Y.
  • Royal Media Group, New York, N.Y.
  • Willamette Week newspaper, Portland, Ore. (weekly circulation: about 75,000).


Master's Degree: Linguistics, The Graduate Center, City University of New York.
Postgraduate work in the Ph.D. Program in Linguistics, The Graduate Center, City University of New York. Additional work in philosophy, sociology, psychology, and cognitive science.
Bachelor's Degree: University of Oregon, Eugene, Ore. Major: philosophy; minor: economics. Activity: Editorial Page Editor of the Oregon Daily Emerald.


External Link Icon XML Journal. Wrote seven columns on structuring documents with XML.
Link Icon American Encyclopedia of the Democratic Party and the Republican Party. As a major contributor, I wrote on the same topics for both volumes. The encyclopedia, published by M.E. Sharpe, won the Choice Outstanding Academic Book Award in 1997.
Icon Max Weber's View of Objectivity in Social Science. In 2003, Encyclopedia Britannica named this essay best of the web for social science. The essay was also cited by Robert D. Putnam, a professor of public policy at Harvard University, in his presidential address to the American Political Science Association at the 2002 APSA annual meeting.
Icon Interpretation and Indeterminacy in Discourse Analysis. Cited by the Wikipedia entry on Indeterminacy (philosophy).
Icon Topical Structure Analysis of Accomplished English Prose.
Icon Willamette Week. A book review of Read All About It: The Corporate Takeover of America's Newspapers.
Icon Snow Country magazine. An article titled Great Ski Bum Jobs.
Icon The Hartford Courant. A travel article on Portland, Oregon.
Link Icon Chicago Tribune. A travel article titled Bargain Trips: See The Country By Car And Save In A Drive-away.
Document Icon Monitoring Unstructured Data, a white paper published by Likewise Software.
Document Icon Auditing Unstructured Data, a white paper published by Likewise Software.
External Link Icon EMC Isilon Multiprotocol Data Access with a Unified Security Model, a white paper published by EMC Isilon.