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Media Theory and Criticism Table of Contents 1 Media Criticism 2 Media Theory 3 Media Culture 4 Newspapering 5 Film 6 Related 1 Media Criticism
Read All About It: The Corporate Takeover of America's Newspapers is an institutional acknowledgement of what many wary readers have known for years: Corporate control is ruining our daily newspapers. Since both text and graphics and the interaction between the two are used as modes of rhetoric in the context of multimedia, classical rhetoric provides a good basis for a defensive analytical system that allows users to deconstruct websites with poisonous messages. Read more ...
Max Horkheimer and Theodor Adorno, commenting on Hitler's propagandistic
use of the radio, note "the gigantic fact that the speech that
penetrates everywhere replaces its content,"1 a formula that has
been taken one step further by television: On TV, the image
dominates,
overpowering not only the fact of speech but also its
content.
Media criticism is in an undeveloped state, today, largely because the mainstream media allows virtually no open discussion of the subject. Some criticism does get to the public, of course, but most of it is corrupted by the same forces that have turned the rest of the media into a source of manipulation. (By Ken Sanes, http://www.transparencynow.com/)
2 Media Theory
In an era when the media
have grown
to be one of the most
dominant forms of culture in North American -- so
dominant, in
fact, that the they can now be seen as the pinnacle of commercial
culture -- an explanatory theory of the media becomes paramount.
Yet considering the intimate relationship between culture and
media and that, for many, the media have become their culture, a
theory that views the media outside the context of culture will
be afflicted with myopia. Thus, for completeness, a theory of the
media requires a firm connection to culture in its every step.
Douglas Kellner, in his book Media Culture:
Cultural Studies,
Identity and Politics Between the Modern and the Postmodern,
sets
out to make these connections.
Roland Barthes, writing in The Pleasure of the Text, has an explanation for a befuddling recurrence: Why so many people, including myself, watch so much bad TV even when we know it is awful. Barthes's answer: pleasure. He elaborates thus:
The sign, the signifier, and the signified are concepts of the
school of thought known as structuralism, founded by
Ferdinand de
Saussure, a Swiss linguist, during lectures he gave between 1907
and 1911 at the University of Geneva. His views revolutionized
the study of language and inaugurated modern linguistics. The
theory also profoundly influenced other disciplines, especially
anthropology, sociology, and literary criticism. The central
tenet of structuralism is that the phenomena of human life,
whether language or media, are not intelligible except through
their network of relationships, making the sign and the system
(or structure) in which the sign is embedded primary concepts. As such,
a sign -- for instance, a word -- gets its meaning only in
relation to or in contrast with other signs in a system of signs.With a focus on Althusser, Barthes, and Foucault, this essay broadly
delineates the theoretical approaches of the three schools in
explaining the role of the mass media in society. As I proceed, I
enumerate several strengths and weaknesses of each
theory and make some comparisons among them.
3 Media Culture "The level of connotation of the visual sign, of its contextual reference and positioning in different
discursive fields of meaning and association, is the point where already coded signs intersect with
the deep semantic codes of a culture and take on additional, more active ideological dimensions,"
Stuart Hall writes in his essay "Encoding/decoding."1 I almost know what he means. 4 Newspapering
The purpose of this essay is to demonstrate how Robert Putnam's findings
in Making Democracy Work and in a later study he published on civic participation
in the United States, "The Strange Disappearance of Civic America,"
support Tocqueville's views. This will be accomplished in two steps. The
first will examine whether the specific views of Tocqueville regarding
associations and newspapers and the relations between them are borne out
in Putnam's findings. The second step will examine how Putnam's findings
support Tocqueville's central hypothesis: That equality is the fundamental
condition in a democracy from which others are derived. A final section
of the essay will specify several normative implications that may be drawn
from Putnam's findings, especially those outlined in "The Strange
Disappearance of Civic America."
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